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 A LA BURGER

This is a branding project developed for a burger restaurant in Mexico City. For its visual identity, we presented a large, delicious hamburger to catch the attention of the costumers right from the moment they see the logo.

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The burger was designed as the main isotope because it was really important to have an image that represented the brand without having to use the name in every situation.

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This iconic burger is big, strong and has a middle level of abstraction that provides a hint of what

kind of food is found in A La Burger. 

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ALB...CHARACTER

ALB needed a character useful for merch and social media. The client wanted a cool boy with glasses to make the brand attractive to young people and adults as well. 

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