ART & DESIGN
LA MIRADA
DE MÉXICO
This project was design for the stand of Universidad Iberoamericana at the "Zona Maco Art and Design Fair" 2022.
For this project, we wanted to represent the customs and traditions of the Mexican indigenous people through a pattern inspired in their crafts.
INSPIRATION
IBERO AT ZONA MACO
Every year, Universidad Iberoamericana intervenes a space at the Zona Maco Art and Design Fair, to show a wider range of audiences some of the work that the students create.
Every academic department is involved, from industrial, to fashion and graphic designers, we all work together and expose the most notable works, representing the university.
These are some pictures of the renders that we first built with the visual identity, as well as the actual space that was developed for the fair.
BRANDING
We were inspired by traditional Mexican graphics related to the culture of indigenous people and used for years, acknowledging them as part of the history of Mexico.
TYPOGRAPHY
FINAL PRODUCTS
The colors and typography chosen for the logotype are elegant and simple. This allowed us to create a formal but beautiful environments surrounding the branding and the concept that inspired us to build them.
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