ART & DESIGN
RAMONA
Ramona is the name of a set of cups called Mezcaleros designed for the Mexican liquor Mezcal. The mezcaleros will be part of Mexican tableware in every family, they will accompany moments of joy. The letter “O” in the word “Ramona” is formed by an isotype that resemblance Mexican gastronomy and mealtime rituals. The abstract symbol depicts the union of people when sitting down at a table to talk and enjoy a moment.
LOGOTYPE
This logo is the visual representation of the characteristics, values, concepts and ideas fulfilled by the product. This set of mezcaleros was created from the inspiration of continuing with the Mexican ritual of enjoying a good mezcal at a table, surrounded by friends or family. That is why we use the name of the product as the main visual for the identity.
ISOTYPE
The isotype, inspired by the concept of the product and the after-dinner ritual, was created with the intention of becoming so iconic that users could easily recognize it just by looking at the picture. This isotype is an abstraction of the zenithal view of the people sitting at a table, as well as the union reached through the creation of this product.
THE
GRID
In order to create a balanced and harmonic logo, a grid was used as a guide so that all elements were well distributed in a symmetrical line so that the design enhances its proportion.
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THE COLOR
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FINAL
PRODUCTS
We developed the design for the Instagram feed; the company stationery; the box for the product and the tags with the prices and a message that explains the story behind the product
