Visit Canada

I created a pictographic family that represented the culture of Canada by using a typography as basis for the pictograms. It is meant to be used to enhance any truistic material or merchandise for the country.

PICTOGRAMS

PROCESS

First I analyzed the typography chosen; then I created a guideline pairing all the pictograms in size and proportions.

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SKETCH

COMPOSITION

RESULT

OPTICAL ADJUSTMENTS

OPTICAL ADJUSTMENTS

The optical adjustments are really important when creating functional and neat pictograms. There are some little adjustments in the thickness of the shape that helps the eye to see more aesthetic results.

USE

After having all of the pictograms, we designed a tourists guide. This included all of the relevant features that represent Canada and its culture.